If you know anything about search engine optimization for SEO for short, you also have to know about anchor text. Knowing about anchor text is vital to the Google algorithm. It is also vital to not only being ranked by search engines, but it’s vital that you know about it to avoid being penalized by search engines.
What is anchor text?
Anchor text is is essentially the words that are attached to your hyperlink. For example if your website is about baby jogging strollers, and your anchor text is Callie’s list with Callie’s list being the text that is clickable along with your hyperlink to the site, Callie’s list would be your anchor text.
What are the different types of anchor text?
Anchor text essentially falls into the following categories generic, exact match, naked URL, and brand. An example of a url anchor text for Callie’s list would be: www.thebestjoggingstroller.com. An example of an exact match, would be “the best jogging stroller.” Hopefully that clarifies it for you.
If you send out too many links that are your exact match keyword anchor text, Google likely penalize you and reduce your rankings in the search engine results or even worse deindex your site. Please avoid doing this.